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Prime Signal

The prime signal

Essential insights from the intersection of technology, business, and culture. For decision-makers who need clarity, not clutter.

Latest articles

"WHY" is the most valuable data point

Apr 11, 2026

•

3 min read

"WHY" is the most valuable data point

Very few build around it

Aref Jdey
Aref Jdey
Most founders quit one quarter before it works

Apr 7, 2026

•

6 min read

Most founders quit one quarter before it works

And someone else gets the compound returns.

Aref Jdey
Aref Jdey
Ambition is expensive

Apr 4, 2026

•

5 min read

Ambition is expensive

Pragmatism is how you protect your ambition

Aref Jdey
Aref Jdey
Where ideas actually show up

Mar 31, 2026

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5 min read

Where ideas actually show up

Why I stopped believing in ideation sessions

Aref Jdey
Aref Jdey
You're a complexity sponge, not a product manager

Mar 28, 2026

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5 min read

You're a complexity sponge, not a product manager

That's the founder's job

Aref Jdey
Aref Jdey
Do you get excited when you think about this problem?

Mar 24, 2026

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5 min read

Do you get excited when you think about this problem?

When excitement is your filter

Aref Jdey
Aref Jdey
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