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Mar 21, 2026

•

5 min read

Companies don't die because they build too slow

The pattern that surprised me

Aref Jdey
Aref Jdey
Companies don't die because they build too slow

Mar 17, 2026

•

5 min read

Your team learned to hide problems from you

And what kills transparency

Aref Jdey
Aref Jdey
Your team learned to hide problems from you

Mar 14, 2026

•

7 min read

Killing your roadmap

At least twice

Aref Jdey
Aref Jdey
Killing your roadmap

Mar 10, 2026

•

5 min read

The thing you ship will disappoint you

Why the vision is always clearer

Aref Jdey
Aref Jdey
The thing you ship will disappoint you

Mar 7, 2026

•

5 min read

Your actual voice is already working

When polish backfires

Aref Jdey
Aref Jdey
Your actual voice is already working

Mar 3, 2026

•

4 min read

Your best ideas are probably your biggest blindspots

What do you believe ?

Aref Jdey
Aref Jdey
Your best ideas are probably your biggest blindspots

Feb 28, 2026

•

6 min read

Your work is a diagnostic tool

Your commit history is a map of your risk tolerance.

Aref Jdey
Aref Jdey
Your work is a diagnostic tool

Feb 24, 2026

•

6 min read

The soldier and the scout

Knowing which one you need and when

Aref Jdey
Aref Jdey
The soldier and the scout

Feb 21, 2026

•

5 min read

The two types of fear

and which one is killing your company

Aref Jdey
Aref Jdey
The two types of fear

Feb 17, 2026

•

5 min read

I stopped trying to know before I decide

Hard decisions stay hard

Aref Jdey
Aref Jdey
I stopped trying to know before I decide
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