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May 5, 2026

•

3 min read

The earnings are the tax.

The learning is the asset.

Aref Jdey
Aref Jdey
The earnings are the tax.

May 2, 2026

•

3 min read

Sell in the language they already use to think

Use their word. Watch the friction disappear.

Aref Jdey
Aref Jdey
Sell in the language they already use to think

Apr 28, 2026

•

3 min read

Most people telling the truth are boring about it.

They wonder why no one listened.

Aref Jdey
Aref Jdey
Most people telling the truth are boring about it.

Apr 25, 2026

•

2 min read

The leaky bucket test

Writing does not package your thinking.

Aref Jdey
Aref Jdey
The leaky bucket test

Apr 21, 2026

•

4 min read

The Informed Unconscious

The most generative people are relentless consumers

Aref Jdey
Aref Jdey
The Informed Unconscious

Apr 18, 2026

•

5 min read

Your frustration list is probably better than your idea journal

Your brain already does market research all day.

Aref Jdey
Aref Jdey
Your frustration list is probably better than your idea journal

Apr 14, 2026

•

5 min read

Questions don't gather information

They rewrite what's possible

Aref Jdey
Aref Jdey
Questions don't gather information

Apr 11, 2026

•

3 min read

"WHY" is the most valuable data point

Very few build around it

Aref Jdey
Aref Jdey
"WHY" is the most valuable data point

Apr 7, 2026

•

6 min read

Most founders quit one quarter before it works

And someone else gets the compound returns.

Aref Jdey
Aref Jdey
Most founders quit one quarter before it works

Apr 4, 2026

•

5 min read

Ambition is expensive

Pragmatism is how you protect your ambition

Aref Jdey
Aref Jdey
Ambition is expensive
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