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Apr 7, 2026

•

6 min read

Most founders quit one quarter before it works

And someone else gets the compound returns.

Aref Jdey
Aref Jdey
Most founders quit one quarter before it works

Apr 4, 2026

•

5 min read

Ambition is expensive

Pragmatism is how you protect your ambition

Aref Jdey
Aref Jdey
Ambition is expensive

Mar 31, 2026

•

5 min read

Where ideas actually show up

Why I stopped believing in ideation sessions

Aref Jdey
Aref Jdey
Where ideas actually show up

Mar 28, 2026

•

5 min read

You're a complexity sponge, not a product manager

That's the founder's job

Aref Jdey
Aref Jdey
You're a complexity sponge, not a product manager

Mar 24, 2026

•

5 min read

Do you get excited when you think about this problem?

When excitement is your filter

Aref Jdey
Aref Jdey
Do you get excited when you think about this problem?

Mar 21, 2026

•

5 min read

Companies don't die because they build too slow

The pattern that surprised me

Aref Jdey
Aref Jdey
Companies don't die because they build too slow

Mar 17, 2026

•

5 min read

Your team learned to hide problems from you

And what kills transparency

Aref Jdey
Aref Jdey
Your team learned to hide problems from you

Mar 14, 2026

•

7 min read

Killing your roadmap

At least twice

Aref Jdey
Aref Jdey
Killing your roadmap

Mar 10, 2026

•

5 min read

The thing you ship will disappoint you

Why the vision is always clearer

Aref Jdey
Aref Jdey
The thing you ship will disappoint you

Mar 7, 2026

•

5 min read

Your actual voice is already working

When polish backfires

Aref Jdey
Aref Jdey
Your actual voice is already working
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