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Oct 3, 2025

•

7 min read

The clarity test

One question that reveals everything

Aref Jdey
Aref Jdey
The clarity test

Sep 25, 2025

•

3 min read

Stop selling software

Why breakout companies win by selling to a user's ambition

Aref Jdey
Aref Jdey
Stop selling software

Sep 15, 2025

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4 min read

The 90-second rule

Why your best practices are already obsolete

Aref Jdey
Aref Jdey
The 90-second rule

Sep 12, 2025

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3 min read

Use the best idea you have right now

Your next great idea will not be born in your notebook

Aref Jdey
Aref Jdey
Use the best idea you have right now

Sep 11, 2025

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3 min read

The price of being first

It is a dangerous and expensive myth.

Aref Jdey
Aref Jdey
The price of being first

Sep 10, 2025

•

7 min read

The non-linear career advantage

Why diverse career paths create exponential value

Aref Jdey
Aref Jdey
The non-linear career advantage

Sep 9, 2025

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6 min read

The pricing model reconstruction

Why AI is breaking traditional software economics

Aref Jdey
Aref Jdey
The pricing model reconstruction

Sep 8, 2025

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3 min read

Better tools are not a guarantee for success

Winners design teams around AI collaboration patterns

Aref Jdey
Aref Jdey
Better tools are not a guarantee for success

Sep 5, 2025

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3 min read

Why "Best Practices" killed three startups I know

Have you ever followed expert advice perfectly and failed spectacularly?

Aref Jdey
Aref Jdey
Why "Best Practices" killed three startups I know

Sep 4, 2025

•

6 min read

The end of guaranteed outcomes

How AI breaks the SaaS contract

Aref Jdey
Aref Jdey
The end of guaranteed outcomes
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