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Oliver Buchannon
Aref Jdey

Co-Founder @FalconHQ_AI | Sponsorship Intelligence, simplified. 🦅 http://falconhq.ai ❈Audere est Facere❈


Sell in the language they already use to think

Sell in the language they already use to think

Use their word. Watch the friction disappear.

May 2, 2026

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3 min read

Most people telling the truth are boring about it.

Most people telling the truth are boring about it.

They wonder why no one listened.

Apr 28, 2026

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3 min read

The leaky bucket test

The leaky bucket test

Writing does not package your thinking.

Apr 25, 2026

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2 min read

The Informed Unconscious

The Informed Unconscious

The most generative people are relentless consumers

Apr 21, 2026

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4 min read

Your frustration list is probably better than your idea journal

Your frustration list is probably better than your idea journal

Your brain already does market research all day.

Apr 18, 2026

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5 min read

Questions don't gather information

Questions don't gather information

They rewrite what's possible

Apr 14, 2026

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5 min read

"WHY" is the most valuable data point

"WHY" is the most valuable data point

Very few build around it

Apr 11, 2026

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3 min read

Most founders quit one quarter before it works

Most founders quit one quarter before it works

And someone else gets the compound returns.

Apr 7, 2026

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6 min read

Ambition is expensive

Ambition is expensive

Pragmatism is how you protect your ambition

Apr 4, 2026

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5 min read

Where ideas actually show up

Where ideas actually show up

Why I stopped believing in ideation sessions

Mar 31, 2026

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5 min read

You're a complexity sponge, not a product manager

You're a complexity sponge, not a product manager

That's the founder's job

Mar 28, 2026

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5 min read

Do you get excited when you think about this problem?

Do you get excited when you think about this problem?

When excitement is your filter

Mar 24, 2026

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5 min read

Companies don't die because they build too slow

Companies don't die because they build too slow

The pattern that surprised me

Mar 21, 2026

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5 min read

Your team learned to hide problems from you

Your team learned to hide problems from you

And what kills transparency

Mar 17, 2026

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5 min read

Killing your roadmap

Killing your roadmap

At least twice

Mar 14, 2026

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7 min read

The thing you ship will disappoint you

The thing you ship will disappoint you

Why the vision is always clearer

Mar 10, 2026

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5 min read

Your actual voice is already working

Your actual voice is already working

When polish backfires

Mar 7, 2026

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5 min read

Your best ideas are probably your biggest blindspots

Your best ideas are probably your biggest blindspots

What do you believe ?

Mar 3, 2026

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4 min read

Your work is a diagnostic tool

Your work is a diagnostic tool

Your commit history is a map of your risk tolerance.

Feb 28, 2026

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6 min read

The soldier and the scout

The soldier and the scout

Knowing which one you need and when

Feb 24, 2026

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6 min read

The two types of fear

The two types of fear

and which one is killing your company

Feb 21, 2026

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5 min read

I stopped trying to know before I decide

I stopped trying to know before I decide

Hard decisions stay hard

Feb 17, 2026

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5 min read

Perfect and complete feel like the same thing.

Perfect and complete feel like the same thing.

They're not.

Feb 14, 2026

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5 min read

Most founder advice gets this backwards

Most founder advice gets this backwards

What if you just need better questions?

Feb 10, 2026

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5 min read

When someone else's experience becomes your roadmap

When someone else's experience becomes your roadmap

The cost of borrowed priorities

Feb 7, 2026

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7 min read

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