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Oliver Buchannon
Aref Jdey

Co-Founder @FalconHQ_AI | Sponsorship Intelligence, simplified. 🦅 http://falconhq.ai ❈Audere est Facere❈


Speed is an attitude

Speed is an attitude

The gap between people who move fast and people who plan to

Oct 26, 2025

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8 min read

Lower the floor, raise the ceiling

Lower the floor, raise the ceiling

Why your standards are killing momentum

Oct 22, 2025

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8 min read

Build for embedded improvement

Build for embedded improvement

Why systems that learn beat systems that work

Oct 19, 2025

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10 min read

Where to start

Where to start

The question that keeps you from starting

Oct 16, 2025

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8 min read

The subtraction philosophy

The subtraction philosophy

Why founders must unlearn addition in the AI era

Oct 11, 2025

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6 min read

The strategy tax

The strategy tax

Most strategic planning is theater.

Oct 6, 2025

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6 min read

The clarity test

The clarity test

One question that reveals everything

Oct 3, 2025

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7 min read

Stop selling software

Stop selling software

Why breakout companies win by selling to a user's ambition

Sep 25, 2025

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3 min read

The 90-second rule

The 90-second rule

Why your best practices are already obsolete

Sep 14, 2025

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4 min read

Use the best idea you have right now

Use the best idea you have right now

Your next great idea will not be born in your notebook

Sep 11, 2025

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3 min read

The price of being first

The price of being first

It is a dangerous and expensive myth.

Sep 10, 2025

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3 min read

The non-linear career advantage

The non-linear career advantage

Why diverse career paths create exponential value

Sep 9, 2025

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7 min read

The pricing model reconstruction

The pricing model reconstruction

Why AI is breaking traditional software economics

Sep 8, 2025

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6 min read

Better tools are not a guarantee for success

Better tools are not a guarantee for success

Winners design teams around AI collaboration patterns

Sep 7, 2025

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3 min read

Why "Best Practices" killed three startups I know

Why "Best Practices" killed three startups I know

Have you ever followed expert advice perfectly and failed spectacularly?

Sep 4, 2025

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3 min read

The end of guaranteed outcomes

The end of guaranteed outcomes

How AI breaks the SaaS contract

Sep 3, 2025

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6 min read

Zero is the enemy

Zero is the enemy

It is the only number that cannot grow.

Sep 2, 2025

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2 min read

The productive conflict framework that reduces startup failure risk by 65%

The productive conflict framework that reduces startup failure risk by 65%

The execution problem that most operators solve incorrectly

Sep 2, 2025

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5 min read

This is the most dangerous advice you can follow

This is the most dangerous advice you can follow

It’s a trap presenting a false choice

Sep 1, 2025

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3 min read

The swing of the hammer

The swing of the hammer

Extraordinary appears ordinary, until it doesn't.


Aug 31, 2025

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3 min read

The telescope and the microscope

The telescope and the microscope

Founders fail for one of two reasons

Aug 28, 2025

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3 min read

The labyrinth of good ideas

The labyrinth of good ideas

Your biggest enemy isn't the bad idea.

Aug 27, 2025

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2 min read

Your moat is a mirage

Your moat is a mirage

Defensibility in the age of AI

Aug 26, 2025

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3 min read

The river and the stream

The river and the stream

When your startup becomes a roadkill

Aug 25, 2025

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3 min read

The faster horse

The faster horse

Selling "time savings" is the most dangerous value proposition

Aug 25, 2025

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3 min read

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