Your biggest enemy isn't the bad idea.
It's the good one.
As a founder, you learn quickly to spot the truly terrible ideas. They are the obvious dead ends, the solutions no one asked for. You discard them instinctively.
The real challenge, the one that separates the legendary companies from the forgotten ones, is what comes next.
It's the labyrinth of the 10,000 good solutions.
There are thousands of ways to make your product a little better. Thousands of features that customers would probably like. Thousands of "good ideas" that will get you a polite nod in a board meeting.
Your job is not to get lost in this labyrinth.
Your job is to find the one, singular path that leads to a breakthrough. You are not searching for a solution. You are in a ruthless hunt for the best solution.
There is a world of difference.
A good solution makes things 10% better. The best solution makes the old way obsolete.
A good solution gets you a polite nod from a customer. The best solution makes them say, "I can't imagine my life without this."
A good solution allows you to compete. The best solution allows you to create your own category.
The gravity of the "good idea" is immense. It's seductive because it feels like progress. You can build a good feature, ship it, and check a box. But a company built on a series of merely good ideas is a company running in place. It's a flurry of activity that creates no real forward momentum.
The search for the best solution is painful. It requires saying "no" to a hundred good ideas. It means disappointing people. It means having the courage to discard work that is perfectly fine in order to pursue something that could be revolutionary.
So I ask you: Look at your roadmap. Look at the problem you're solving today.
Are you building one of the ten thousand good solutions?
Or are you on the hunt for the one that changes everything?